ECommerce in China & online Shopping trends

Based on the future, we discovered the China e-commerce market trends which are urgent for foreign companies. This article is the third in our tetralogy of bits of knowledge in the China E-commerce market. Our first article can be found here and our second article here. Knowing how the market will develop in the future is a large portion of the battle and invaluable to strategise online market entry.

Move from C2C to B2C


One of the clearest China e-commerce market trends over the previous years in China e-commerce, is an unmistakable move from customer-to-customer (C2C) to business-to-customer (B2C) sales. Up to now, it has been very regular for consumers in China to purchase items from other consumers through Taobao and Microboss. The vast majority of all, because of the wide assortment of items and the lower price of purchasing items through C2C channels. Sellers are able to offer anything from hand-made merchandise to manufactured items easily. Purchasing items, for example, dress, electronics, homemade merchandise, hand crafted products can often be found on C2C online stages. Similarly as online stages like EBay, the selling party is additionally a consumer, not an operational business. The C2C online market accounted for very nearly 90% of online shopping in 2008.


However, these days this trend is changing; the C2C online market has dropped to 48.1% between 2008 and 2015 (Figure 1).The current trend among Chinese consumers is to purchase from businesses (B2C). Which, considering the low prices of the items is an inquisitive switch. The challenge with the C2C market is the unreliability of the item; they can easily be fake or have low quality. Chinese consumers are becoming increasingly less content with acquiring items they need or need at low costs and low quality. On the B2C market place, the consumer runs a much lower danger of purchasing cheap or low quality items. Brand items and items with higher quality are becoming the desired items among Chinese consumers.


Online stages like JingDong, T-Shopping center, VIPSHOP, Yihaodian, Suning and Little Red Book concentrate their sales on the B2C market. For Chinese companies which are already active in the B2C market, their sales can be expected to rise as consumer’s demands for B2C items increase. For foreign companies, JingDong Worldwide, T-Shopping center Worldwide, Suning, Yihaodian, Dangdang, Amazon China, Little Red Book and VIPSHOP International are interesting alternatives to sell items to Chinese consumers on a B2C stage. The market for B2C in China presently has more opportunities as Chinese consumers move from the C2C to B2C market, creating different opportunities for foreign companies offering their items to Chinese consumers.


These days, at online C2C markets, consumers don’t generally confide in the sellers. Sellers have been known to put misleading pictures and descriptions about items, which means consumers are left with a low quality items. Of course, this means all consumers have to do is comment on the sellers web shop about how misleading the real item is as a notice to other consumers. However, it seems that consumers have had enough of basically cautioning other Chinese consumers about fake or low quality items and are swinging to the B2C market for quality items because of the reliability of the item.


B2C markets are more likely to be results of higher quality, however at a higher price. The higher price, however, does not seem to be disheartening Chinese consumers from purchasing B2C items. Online stages with a B2C center already emphasize around selling quality items and keeping sellers with fake or low quality items off their websites. In view of this Chinese consumers can shop with a peace of psyche because they are purchasing are quality items.


For foreign companies entering the Chinese e-commerce market place this trend of C2C to B2C and Chinese consumers demand for better quality is positive. As the perceived nature of foreign merchandise is still better than nearby items, non-Chinese companies have more opportunities to sell to Chinese consumers.

Source :

Marketing to China 




Keeping the Beer is No Hard Deal Now

It is a beautiful feeling to be lying on the beach, watching the sea and people swimming. Creams, tanning, water and … suffocating sun. The logical consequence of the latter, besides the desire to go to the sea, is thirst, a terrible enemy that fights against our tranquility. What to do? Naturally, take something, but it is not always easy to keep the drinks at the exact temperature, if we choose the option of not buying them in the same place, a situation that usually erodes more quickly our pocket. Here we give you some tips to have cold drink on the beach for this summer.

Refrigerator or portable refrigerator: It is the most common option, widespread in many countries of the world. The small refrigerator with ice can keep any cold drink for a while, although its weight and size can make it a nuisance in the transfer and the ice melts easily. The Personalised Stubby Holders also do the same work now.


The magic hole: A more homemade and simple way is to dig a hole near the sea and bury the drink there (if you can shelter under the shade better). The cold of the wet sand helps keep a beer or whatever it is at a good temperature.

Container with ice and salt: It is a possibility that admits a little more sapience or practicality, at least. In a container, and especially with drinks that are already somewhat hot, place water, ice and a little salt. Then the drink that is and by a chemical reaction will acquire the ideal temperature to be consumed.

  • If technological advances are within your reach
  • In some corners of the world, the Solar-cooler has been created, a refrigerator that feeds on solar energy through its plates. It keeps the drinks at a temperature of five degrees for 18 hours.

Another option is a small refrigerator that stays cool through a USB cable. How uncomfortable and negative is you have to carry a notebook or tablet to connect and is so small that only comes a can of beer.


Best deals for the Online Shopping Now Easier Than Ever

Online shopping is extremely popular and is still growing like cabbage. By now we all know the most well-known online shops and you can assume that companies like and Amazon do everything they can to keep you shopping as safely as possible online. But not all web shops are equally safe and you better be on the alert before you leave your data behind.

Below you will find a number of tips that we have put together with that can be useful for everyone.When creating your account, choose a password that is unique and strong. A ‘pass phrase’ with a mix of ordinary letters and capitals, but also numbers and special punctuation makes a passphrase difficult to crack. With the perfect Online Shopping Stores you will be able to have the best options now for the smart purchase.

Check https: As soon as you want to pay online in a web shop (‘checkout’), the web address must begin with ‘https: //’. In that case, the internet connection is protected and protected against unauthorized persons.

No direct complaints have yet been received from the Consumers’ Association about direct online payment via your own payment account.Read feedback on the webshop. On comparison sites such as, or you can check user reactions. If the webshop is positively assessed, then this is an indication that it is safe.Just tick the boxes to agree on the terms and conditions, the privacy statement and the receipt of newsletters if you have read and understood them.

Check whether there is a reference to a guarantee or quality mark on the webshop that indicates that it is a recognized safe web shop. Stay alert and use your common sense when making online purchases. Does the online store look reliable? How long does the online shop already exist? Are the products offered at a reasonable price?

Check whether the website meets the legal requirements that are set. For example, a web store is obliged to communicate the address of the company, contact details, VAT number and registration number at the Chamber of Commerce.

  1. Surf safely

If you want to shop on the web, you first need to ensure that you surf safely. Buy online with a secure internet connection – preferably at your home – and avoid making payments from a public network.

  1. Choose well-known websites

Choose carefully where you buy and prefer websites that are well known.

Take a look at the website Alerts regularly to see which fake shops are active.

The internet has completely messed up our consumption habits: we can now buy everything from our lazy office. With a few mouse clicks you will find the latest bestseller novel, sunglasses, a block of foiegras or a smartphone within your reach. There has been a real proliferation of web shops in recent years, making it even more difficult for the consumer: which stores are reliable? how can I shop online safely? We help you on your way.
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